ALBA IMERI

®2024

ALBA IMERI

®2024

ALBA IMERI

®2024

Arabic Language Exhibition

The project, Arabic Language Exhibition designs an immersive experience on the beginnings of language, how it is formed, why it is important and how it impacts the culture and society of a country with aim for visitors to take pride in their language and its complex history. The exhibition has two floors transporting visitors to the rich world of the Arabic language, showcasing a hands on history of Arabic script. From the display of the earliest Arabic dictionaries to ancient parchments to the contemporary expressions of calligraphy, the aim of the exhibition unfolds the evolution of Arabic writing over centuries through tactile fabrics, artistic expressions projected and etched setworks.

Client

Engage Works

DELIVERABLES

Concept Ideation Developed Design Detailed Design Delivery

Year

2024-5

Role

SENIOR CREATIVE

the challenge

the INTENT

To create an experiential narrative that immerses visitors into the origin of languages and specifically, Arabic’s origins, connecting to the social, scientific and cultural aspects.

To create an experiential narrative that immerses visitors into the origin of languages and specifically, Arabic’s origins, connecting to the social, scientific and cultural aspects.

Design an tactile led exhibition that celebrates the rich heritage and evolution of Arabic showing how language shapes identity, society, and memory, inspiring pride and curiosity in Arabic-speaking visitors.

research

Collaborating with different teams, I led the design of 30 interactive touchpoints, designing to highlight neurology of language through sound, movement and texture. Inspired by the form of arabic letters, these forms were used as visual treatment to unify the touchpoints across the exhibition.

Collaborating with different teams, I led the design of 30 interactive touchpoints, designing to highlight neurology of language through sound, movement and texture. Inspired by the form of arabic letters, these forms were used as visual treatment to unify the touchpoints across the exhibition.

research

The exhibition unfolds across two floors creating tactile, participatory installations, including interactive dictionaries, sensor-triggered poetry, layered fabrics, and a haptic responsive calligraphy experience.

The exhibition unfolds across two floors creating tactile, participatory installations, including interactive dictionaries, sensor-triggered poetry, layered fabrics, and a haptic responsive calligraphy experience.

Building

A cultural experience that positions language as a living organism. Visitors learn to see, hear, touch, and play with Arabic, from its roots to its role in global culture. The exhibition bridges the gap between personal memory, scientific processes and collective heritage, creating both functional role as well as a emotional connection.

A cultural experience that positions language as a living organism. Visitors learn to see, hear, touch, and play with Arabic, from its roots to its role in global culture. The exhibition bridges the gap between personal memory, scientific processes and collective heritage, creating both functional role as well as a emotional connection.

outcome

The project was a pleasure to lead, as a non speaker in Arabic, I had to work heavily with my Arabic colleagues to ensure the creative intention and vision alligned with one another.

The project was a pleasure to lead, as a non speaker in Arabic, I had to work heavily with my Arabic colleagues to ensure the creative intention and vision alligned with one another.

reflection

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