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Activating tomorrows using game engines to create a compelling, immersive framework for understanding future scenarios of consumer needs and behaviours. The Museum of the Future acts as a tool to present prototypes such as artefacts of tomorrow and fully immerse individuals in what a plausible future would look and sound like. The virtual museum is created in a game engine meaning clients and individuals are able to walk around the space and observe the dynamics of our simulations as well as an intimate study of prototypes and stimuli.